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Birger Moëll’s Ouroboros of Tech Buzzwords: When Metaphors Cannibalize Themselves

Software is eating the world. AI is eating software. Software is eating software. AI is eating AI. At some point the metaphor starts eating itself. I had a good discussion yesterday about where all… | Birger Moëll

url5/14/2026, 11:21:08 PM
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Satirical illustration for “Birger Moëll’s Ouroboros of Tech Buzzwords: When Metaphors Cannibalize Themselves”

Verdict

'Software is eating the world' — a phrase that has been devoured by every tech enthusiast since Marc Andreessen coined it, now served as cold leftovers. Birger Moëll gives us this stale entrée wrapped in yet more buzzword charcuterie: 'AI is eating AI.' Apparently, metaphors have become such gluttonous beasts they need their own diets. Not content with recycling bromides, Moëll tacks on the hollow profundity that our tools let us 'create bigger systems, faster.' Translated from LinkedInese, this means tech's perpetual motion machine just adds chaos at speed. The most insightful revelation? We still argue about priorities and ship bugs. In short, we are reminded that technology's grand feast remains stuck on the same lukewarm buffet line.

Performative humility
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The post contains some self-reflection but lacks substantial modesty.

Borrowed authority
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The author references discussions and common themes but doesn't extensively flaunt credentials.

Empty profundity
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"Software is eating the world" serves as a buzzword-laden framing with little substantive insight.

Hypocrisy
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There are no glaring contradictions between the message and medium.

Self-promo
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The content is more reflective than promotional, lacking direct self-promotion.

Cliché density
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'At some point the metaphor starts eating itself' exemplifies recycled metaphors and familiar phrases.

Original article

https://www.linkedin.com/posts/birgermoell_software-is-eating-the-world-ai-is-eating-share-7459889175392337920-s15y