Ranting at Rants: Rory Woodbridge on Why PMM Experience Trumps Everything Else
A small rant. Or rallying cry, if you prefer. Companies need to respect the craft of product marketing. When hiring PMMs, too many businesses see industry experience as the deal-breaker. Your… | Rory Woodbridge | 40 comments
Verdict
"Respect the craft" of product marketing, demands Rory Woodbridge, in yet another tiptoe between self-promotion and a superficial sermon. First, let us cringe at the monumental profundity found in "your product shouldn't be complex in how you communicate it." This is hardly the revelation one expects from someone rallying against such oversimplifications. Then we have the delicious irony of condemning industry experience while simultaneously arguing that a strong PMM will "get up to speed on your industry fast," as if experience is both indispensable and dispensable depending on his rhetorical needs. Finally, he beckons us to his full post via an eager "Full post in the comments!"—a classic LinkedIn call to action masquerading as depth. An original thought may occasionally surface amidst this sea of contradictions, but one would need a periscope to find it.
The post opens with a 'small rant' but quickly shifts to a more authoritative tone.
Industry terms like 'PMM' are used frequently, indicating experience but lacking deeper argumentation.
'Respect the craft' is a vague rallying call without concrete examples of what that entails.
There’s an inconsistency in arguing against industry experience while advocating for it indirectly.
'Full post in the comments' suggests further self-promotion without elaborating on true value.
'Your product shouldn't be complex in how you communicate it' is generic advice dressed as insight.