Support small businesses: As long as it's all in the comments
Most people say they support small businesses. Few actually do. Support is not asking for a discount. Support is: 1. Buying at full price 2. Sharing their work 3. Opening doors 4. Commenting 5… | Hanna Larsson | 189 comments
Verdict
Hanna Larsson's rallying cry for small business support is as fresh as week-old bread, relying on the exhausted trope that "a lot of small businesses are just one person sitting at a kitchen table." Add to this a generous sprinkle of borrowed wisdom with "behind every small business is someone who believed in them," and we find ourselves deep in boilerplate territory. The pièce de résistance, however, comes from an invitation to "promote your business in the comments," transforming this morality play into a spectacle of self-promotion. It's hard not to see this post as more about inflating engagement metrics than fostering genuine support. In Hanna’s world, altruism seems like a footnote while LinkedIn clout takes center stage.
The post hints at humility by stating 'support is not asking for a discount,' while underlying it is a thinly-veiled appeal to buy in.
References to personal experience and the phrase 'behind every small business is someone who believed in them' serve as implicit credibility.
'Support means actually believing in the business, not just trying to profit from the personal connection' is more of an observation than a substantive insight.
The message advocates for supporting small businesses while inviting self-promotion in comments, creating a conflict of interest.
'Promote your business in the comments' makes the core message feel like an advertisement for engagement rather than altruism.
'A lot of small businesses are just one person sitting at a kitchen table wondering if this will work' leans heavily on familiar tropes without fresh language.