Letters page: My prospect ditched me for ChatGPT. Help? | Rich Fitzmaurice | 27 comments
Rich Fitzmaurice's post is a slick concoction of performative humility and empty profundity. In lamenting how 'the thought that it can do marketing for you, with no human expertise layered on top, is fantasy,' he deftly paints himself as both victim and sage — because who can resist the allure of digitally-assisted martyrdom? His tale begins with the prospect's classic parting line: "Thanks, but no thanks for the proposal," which has all the originality of a breakup text stolen from a meme. While decrying the substitution of ChatGPT for consultants, Fitzmaurice fails to notice he's selling his own professional anguish as clickbait, hoping to recapture our sympathies by parading self-importance in place of genuine insight. It's a masterstroke of self-promotion disguised as a cry for help.
The author positions themselves as a victim of AI encroachment while subtly elevating their expertise.
Content relies more on personal experience than on credentials or name-dropping.
'the thought that it can do marketing for you, with no human expertise layered on top, is fantasy' lacks specificity and depth.
There is consistency in criticizing AI's limitations while acknowledging its utility in marketing.
While not overtly selling anything, there's an implicit promotion of the author's expertise.
'human expertise' and 'do marketing for free' are familiar tropes in contemporary discourse.