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Matthew C Brown's Time Machine: Get In Early, Or Just Comment 'Stack'

Let's be real. You can't just post your way to 200,000 followers on LinkedIn right now. Most of the "big" creators did one key thing: They got in early. Justin Welsh was writing daily on LinkedIn… | Matthew C Brown | 612 comments

normie wisdom
url5/15/2026, 5:06:29 AM
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Satirical illustration for “Matthew C Brown's Time Machine: Get In Early, Or Just Comment 'Stack'”

Verdict

Performative humility takes center stage as "Let's be real" hints at sincerity, yet the subsequent pitch is about as genuine as a Tupperware party. Our author borrows authority with aplomb, name-dropping Justin Welsh and Sahil Bloom like they’re personal mentors, while conveniently glossing over the fact that riding coattails requires no skill. And then there's the pièce de résistance of empty profundity: "The easiest way to figure out what works..." translates to 'copy better than you can innovate.' As for self-promotion, it's not every day you see such an artfully thin disguise for hawking templates and tables; simply comment 'stack,' and enlightenment shall be delivered to your inbox posthaste. Truly, a masterclass in collective mediocrity.

Performative humility
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The post opens with 'Let's be real' but follows with a clear agenda to promote the author's offerings.

Borrowed authority
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Mentioning figures like Justin Welsh and Sahil Bloom lends credibility but relies heavily on their success.

Empty profundity
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'The easiest way to figure out what works...' is an overly simplistic take on content creation.

Hypocrisy
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There is little internal contradiction, as the author advocates for modeling success while providing resources.

Self-promo
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'Comment 'stack' and I'll send it over!' makes the post primarily a sales pitch.

Cliché density
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'Copy the patterns' and 'got in early' are common phrases that dilute originality.

Original article

https://www.linkedin.com/posts/mcovbrown_lets-be-real-you-cant-just-post-your-way-activity-7460690442599182337-MYI6