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Deena Priest's Ode to Solopreneurs: Lean Fast, Borrowed Authority Optional

If you're an independent advisor or consultant, don't compete against the large consultancies. Lean into what you can do better, faster, cheaper. This is what I suggest to my clients:👇 1… | Deena Priest | 166 comments

employee kissing up
url6/3/2026, 7:26:05 PM
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Satirical illustration for “Deena Priest's Ode to Solopreneurs: Lean Fast, Borrowed Authority Optional”

Verdict

"Lean into what you can do better, faster, cheaper," a mantra recycled more often than leftover turkey, sets the stage for Deena Priest's pitch-perfect motivational opus. Here we have the classic LinkedIn cocktail of bland encouragement mixed with a heavier pour of self-promotion. "I've run my strategy on more than 200 clients," she boasts, dropping borrowed authority like brand names at a socialite soirée. Meanwhile, her advice to "know exactly what you bring and be able to say it in one sentence" offers all the profundity of a fortune cookie. Finally, the pièce de résistance: an invitation to subscribe to her newsletter — because nothing screams genuine altruistic counsel quite like a thinly veiled upsell. It's less about helping advisors succeed and more about using their insecurities as stepping stones to personal gain.

Performative humility
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The author hints at their expertise but frames it as advice for others.

Borrowed authority
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Multiple mentions of working with over 200 clients and experience in the industry bolster credibility.

Empty profundity
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'Know exactly what you bring' is vague advice that lacks specific actionable content.

Hypocrisy
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The message aligns well with the medium of self-promotion within a corporate setting.

Self-promo
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The post includes a clear pitch for newsletter subscriptions and promotes personal services throughout.

Cliché density
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'Lean into what you can do better, faster, cheaper' is a recycled phrase common in business advice.

Original article

https://www.linkedin.com/posts/deena-priest_if-youre-an-independent-advisor-or-consultant-share-7467870696186990593-unU9/