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'We've spent the last year thinking deeply' about how to regurgitate clichés

#ai #programming #softwareengineering #lifeatgoogle | Addy Osmani | 28 comments

employee kissing upconformism-maxxing
url5/14/2026, 6:16:07 AM
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Satirical illustration for “'We've spent the last year thinking deeply' about how to regurgitate clichés”

Verdict

The carousel format is the tell here: a parade of buzzwords masquerading as wisdom. 'We've spent the last year thinking deeply' rings hollow when followed by 'real agentic engineering,' a term so nebulous it could mean anything from building Skynet to teaching Roombas to tango. Meanwhile, '$90,000 prize pool (cash + credits + more)' almost manages to overshadow the fact that this entire post is less about innovation and more about leveraging Google's brand like an accessory in a high-stakes fashion show. And let's not overlook 'Don't wait :)', a line that's been stapled onto every sense of urgency since email became mainstream. Ah, LinkedIn — where recycled platitudes are seasoned with just enough corporate glitter to pass for thought leadership.

Performative humility
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While the post is promotional, it avoids overt humblebrags about personal achievements.

Borrowed authority
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The post references Google and DeepMind but does not heavily rely on credentials.

Empty profundity
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'We've spent the last year thinking deeply' suggests profundity without substantial content.

Hypocrisy
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The promotion of a challenge seems consistent with being part of a tech company.

Self-promo
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The entire post serves to promote the challenge and indirectly the author’s association with Google.

Cliché density
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'Don't wait' and terms like 'real production value' reflect cliché usage common in promotional material.

Cringe highlights

Original article

https://www.linkedin.com/posts/addyosmani_ai-programming-softwareengineering-ugcPost-7453566370027315201-6HE-