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36 hours, three cities, and one defining nebulous AI buzzword quest

36 hours. Three cities. One defining question: How do we make sure EG's 47,000 customers get the full business value from AI?   Forty product strategy reviews of our main customer offerings through… | Mikkel Bardram | 19 comments

woke ceo shares wisdom
url5/14/2026, 10:33:34 AM
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Satirical illustration for “36 hours, three cities, and one defining nebulous AI buzzword quest”

Verdict

The carousel format is the tell here, with 'unlocking substantial cost efficiencies' vying for top spot in the LinkedIn Hall of Clichés. Mikkel Bardram's declaration that 'AI is not an add-on' aims for profundity but lands somewhere between corporate PowerPoint slide and a Zen koan — enlightening only in its emptiness. Meanwhile, we're invited to 'come along for the ride,' implying that EG A/S's ambition to be a 'safe Nordic harbour' isn't just about AI; it's also about herding potential customers into their commodious ark. The borrowed gravitas of '3,000 employees and 48 years of deep domain knowledge' winks knowingly at us from behind the curtain, reminding us that this AI-driven odyssey is moored firmly in the comforting waters of corporate hyperbole.

Performative humility
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The post hints at extensive experience but lacks overt self-deprecation.

Borrowed authority
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References to the company's history and employee count serve as credentials for the argument.

Empty profundity
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'AI is not an add-on' is vague and lacks specific actionable insights.

Hypocrisy
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The message of agility contradicts the corporate size but remains consistent overall.

Self-promo
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'Come along for the ride' positions the author’s company as a leader while promoting its services.

Cliché density
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'Unlocking substantial cost efficiencies' and 'the opportunity is real' are prime examples of overused phrases.

Original article

https://www.linkedin.com/posts/mikkel-bardram-13a3b0_36-hours-three-cities-one-defining-question-ugcPost-7449712299398955008-m8aX